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Men’s Fashion Through the Decades: the 1960’s and 1970’s

Welcome back, Artvictus community. We hope you enjoyed our stroll through the 1940’s and 50’s with a quick look at what was going on in the world and how it affected men’s fashion. In this installment of our four part series we’re going to wander through the 1960’s and 70’s, a time of social and political change across the world, and see which celebrities were making waves and influencing men’s high fashion.



What Was Happening in the World

After the 1940’s and 50’s were marred with World War and recovery, the 60’s and 70’s were all about social and political upheaval. Society loosened it’s norms in The Swinging Sixties and the decade was all about sex, drugs and rock and roll.

Artvictus-tailored-shirts-John-F-KennedyOn November 22, 1963 one of the most talked about events in political history happened with the assassination of US President John F. Kennedy. Lee Harvey Oswald was accused of shooting the President but was himself killed two days later by Jack Ruby.

The space race raged on through the 1960’s and on July 21, 1969 Neil Armstrong became the first man to walk on the moon.

The 1970’s was a decade of social and political change. The assassination of Martin Luther King, Jr. on April 4, 1968 brought racial equality to the forefront. Women’s equality became prominent as women began assuming positions of power and authority, culminating with the “Iron Lady” Margaret Thatcher becoming the first female Prime Minister of the United Kingdom in 1979.


On the Entertainment Scene

In the early 1960’s, four lads from Liverpool launched onto the entertainment scene and changed music forever. The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr – released their first hit, “Love Me Do”, in 1962 and became one of the most popular music bands in history.

Artvictus-tailored-shirts-Star-WarsOther popular musicians during the 60’s and 70’s included The Supremes, The Rolling Stones, the BeeGee’s and ABBA.

On the film scene, Julie Andrews and Christopher Plummer sang and danced their way into our hearts in The Sound of Music. The Pink Panther, Planet of the Apes, The Godfather and The Rocky Horror Picture Show all debuted. In 1977 the world met a young Luke Skywalker with the release of the first Star Wars movie.


Men’s Fashion Trends

The Beatles made a huge impression on fashion with their mop-top haircuts and Beatle boots. Bell bottom jeans, tie die shirts and paisley patterned prints all became trendy. The hippie movement continued through the 1970’s, with bell bottoms paired with turtle neck sweaters being the prominent look of the decade. Men sported thick and long sideburns and moustaches and beards were very popular.


Fashion Icons of the Time

Artvictus-tailored-shirts-Mick-JaggerAlong with the Beatles-inspired fashions of the 60’s and 70’s there were a few notable fashion icons blazing new fashion trends. Who was the first guy to have moves like Jagger? Mick Jagger, of course! The lead singer for The Rolling Stones was at the top of the fashion game through the 60’s and 70’s. While the Beatles favoured conservative clothing, Jagger made shaggy hair and painfully tight jeans and tshirts all the rage.

Other popular looks in the 60’s and 70’s were James Brown’s soul look, David Bowie’s glam look, Marvin Gaye’s smooth and sensual look and the cool look inspired by Steve McQueen.


The Final Word

While the 1960’s and 70’s bore witness to some historical moments such as the first man on the moon and several noted assassinations, pop culture continued to evolve lead by The Beatles, Mick Jagger and James Brown. Out went the straight laced conservatism of the 1940’s and 50’s and in came the hippie and sex-charged looks of the 1960’s and 70’s.

Check back in for our next installment in this series on October 13 when we take a look at what was happening in the world during the 1980’s and 90’s and how it affected men’s fashion.

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